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If a picture is worth 1,000 words, how much is Pinterest worth?
Posted 2014-06-03 by Rachel Trainer in General

Pinterest could be the tool to jump-start your small business.

On all major social media platforms, posts with images average 3 times more user engagement than those without. Facebook and Twitter recently changed their layouts and algorithms to place an even higher priority on posts with pictures.  No wonder Pinterest, a site comprised entirely of pictures, has grown to over 70 million users worldwide since it launched in 2010. With a rapidly growing number of users and its hyper visual layout, Pinterest can exponentially grow your business. However, it is vastly different from other popular social media sites, and its photo-centric nature is more applicable to certain types of companies. If you’re on the fence about joining Pinterest, here’s a quick tutorial of what it’s all about.

Pinterest is a virtual idea board. Users create boards with different subjects and categories to collect pictures called pins, which they upload or find on the internet. Unlike a traditional idea board, you’ll always have your source because the image links back to the original site. Every user has a Newsfeed that shows the most recent pins of pinners you follow. You can also search for items or categories within Pinterest. It is actually encouraged to “Repin” others’ pins within Pinterest. Repins make up an estimated 80% of Pinterest content.

Pinterest identifies 33 different board categories,  including “Other.” The content options are endless; images can be anything from infographics to photographs of sunsets. Posts can be motivational, informative, inspirational, entertaining, or more. The goal is to be EYE-CATCHING. In a site devoted entirely to images, what will make your image stand out? 

If your company offers products for consumers, Pinterest is an easy way to showcase your products and connect with potential customers. Devote a board to each product line, and be sure to include pricing since it will increase user engagement. If you are a service-based company, Pinterest could still work for you. Try pinning before and after pictures of your finished product. For instance, home painters or landscapers could take pictures to show the work they did at a particular home. In the caption, mention something that makes the work unique such as paint color or the types of plants in the picture.

The biggest thing to avoid on Pinterest is being insincere. Your Pinterest site should not look like your online shopping site. Devote a few boards to products, but include just as many boards for other subjects related to your business. If you’re not willing to repin posts from within Pinterest or post non-product images, Pinterest is not for you. However, if you want to promote your company’s brand as well as your products, Pinterest is a perfect tool to do so. If you’re still on the fence, check out this great infographic to help you decide.

Do you alrady have a Pinterest? Follow WRIGLEY'S Pinterest for funny office humor, organization ideas, our favorite promotional products, and much more!